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THE MISSION
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"To help lighting business owners around the world build successful, sustainable companies, transform their clients' spaces, and create the business of their dreams."
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We know we will be successful when every lighting business owner can provide for their family, enjoy the freedom of a thriving business, and consistently deliver exceptional lighting solutions to their clients. At the end of the day, it’s not about us—it’s about helping you succeed.
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6 Core Values of
Light Launch
Do The Dirty Work
Going the extra mile isn’t about just staying busy—it’s about doing what our competition won’t. It’s about providing exceptional customer service, doing things the right way, even when it costs more in the short term. That’s what truly sets us apart.
Let's move Foward
Progress is the most valuable currency in business relationships. A solid plan executed today is far better than a perfect one delayed until next week, because what works today might not work tomorrow.
Your The Boss
Hold yourself to a higher standard than anyone else expects. Take full responsibility for managing your time, resources, and decisions as if this were your own company. Make choices that improve the business. When each of us acts like our own boss, the company thrives.
Let's Grow
Learn quickly, fail quickly, and keep pushing forward. That’s how growth happens. You’re either making progress or falling behind—there’s no middle ground. As a company, we stay ahead of the market, even if it’s just by a few steps. Without that edge, we don’t survive.
It is Bigger Than Us
Humility means putting the business’ needs above your own. Humble people acknowledge their weaknesses and focus on growth. When making decisions, they care more about WHAT is right than WHO is right. To ensure a thriving business, hire and promote for humility, and remove ego and pride.
Be Straight Up
Truth should never be watered down. How others react to it isn’t your responsibility. Sugar-coating only prevents growth. Without growth, we’re like a stagnant fish fighting the current. The more uncomfortable conversations you’re willing to have, the more you’ll grow.
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